Make the Season Type raises greater than $ 1 million for Edmonton’s Meals Financial institution

CBC Edmonton’s Make the Season Kind campaign raised more than $ 1 million for Edmonton’s Food Bank.

On Thursday, the last day of the campaign, at 8 p.m., $ 1,025,438.45 was raised. The goal was $ 500,000.

“We say we’re doing our job can for can and dollar for dollar,” Marjorie Bencz, executive director of Edmontons Food Bank, told CBC Radio’s Edmonton AM on Thursday.

“Whether it’s a big or a small contribution … everything matters and makes our community a better place.”

In 2020, CBC Edmonton’s annual December campaign raised a whopping $ 1,141,812. That was the first year that the campaign’s theme was changed from being Turkey Drive to Make the Season Kind after 24 years.

The tablet spent a little over $ 2 million on grocery purchases in 2020. According to its annual report, it distributed around 4.8 million kilograms of food per month to an average of 21,000 people.

In addition to baskets, it offers food at 300 agencies, soup kitchens, emergency shelters, churches and schools.

But in 2021 demand has increased by about 20 percent, with its basket program alone feeding up to 28,000 per month, Bencz said.

“It was a pretty challenging year because the number of people using our services was quite high,” she said at the beginning of the campaign.

Factors include a lack of safe, affordable housing, inadequate income support for people, and difficulty finding a full-time job, Bencz said.

“And of course the uncertainty caused by the pandemic means households are affected when kids have to stay away from school and things like that. It’s a bit of a rollercoaster ride for all of us.”

Bencz said rising food costs put an additional burden on lower-income Edmontoners and the food bank itself.

“We have certainly seen some supply chain events during the pandemic that we needed to remediate … to make sure our food supplies are consistent,” she said. “Monitoring food costs is a big deal.”

Edmonton’s Food Bank volunteers, supported by CBC Edmonton staff, will help raise funds during the Drive to Donate event on Wednesday. (Cort Sloan / CBC)

Corporate donors including Enbridge, Ledcor, Epcor, Sherwood Park Toyota, and Northwest Toyota all supported the campaign.

“The decision I made this morning is what color of shoes I’ll wear,” Art Angielski, partner of the two Toyota dealerships, told CBC Radio’s Edmonton AM on Thursday morning. “The decision some of these people are making out there [is] are you going to eat today? “

He then announced that the dealers on Thursday would raise donations of up to $ 100,000 for Edmonton’s Food Bank – the campaign’s largest single donation – and an additional $ 50,000 for Strathcona Food Bank.

Excluding this year’s grand total, CBC Edmonton’s annual campaign raised more than $ 6.4 million for Edmonton’s Food Bank.

On Wednesday, December 15th, the city proclaimed “Make the Season Kind Day”.

CBC Edmonton has focused on stories of kindness and giving in the community, from a group of teenagers holding fundraisers to a family business in Spruce Grove, Alta. That hosted a magical 12 days of giving to the community thank you while promoting the idea of ​​continued payment.

In addition to monetary donations, listeners and viewers also submitted their own Stories of Kindness for the chance to win daily prizes or one of two grand prizes, including a turkey meal for 10 from The Westin Edmonton. The downtown hotel also donated the second main prize, an overnight stay with dinner and breakfast for two.

The grand prize winners will be announced on CBC’s Radio Active program on Friday.

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