Edmonton’s Meals Financial institution Launches $ 2 Million Festive Marketing campaign

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Edmonton’s Food Bank launched its festive campaign on Tuesday with the aim of raising $ 2 million and receiving 370,000 kilograms of food.

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The festive campaign runs from November 12th to January 10th, 2020, a crucial time to raise money and raise funds that are essential for the provision of meals and baskets through the winter into the new year.

“We are looking for non-perishable foods, your pasta, your canned meat, canned fruit and vegetables, such items,” said Marjorie Bencz, managing director of the food bank.

“We add these items to the foods we get from the food industry, and that’s what defines our baskets or kitchens and shelter distributions.”

The latest figures on the board show that demand is growing.

In October, Edmonton’s Food Bank served 23,119 customers. That’s an increase of more than 1,000 people compared to the same point in time last year when the board helped 22,118 customers.

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And last October, the Tafel helped more than 8,000 people, compared to 2014 when the Tafel had 14,933 customers.

“This may speak to the insecurity and high unemployment in Edmonton and the surrounding area,” said Bencz.

The Tafel is also hoping for financial donations, which can be done by writing a check or online through the Tafel’s website or Text to Give, which is new this year. By texting FEEDYEG to 20222, either $ 10 or $ 20 can be donated to the board.

“We need the financial support because we buy certain foods, buy eggs, get a large shipment of eggs every week and then have long-life milk that we distribute,” said Bencz.

“In between meal drives and special events, when our food donations are low, we use the cash donations to buy groceries and get us through.”

On November 18th, the blackboard will be handing out brown bags on the front doors and on the back there are ways and places to make donations.

There are also a number of events Edmontonians can attend to help support the food bank in the coming weeks, including YEG Candy Cane Lane, the Edmonton Food Bank’s second largest contributor.

During the festive campaign, Edmonton’s Food Bank will supply baskets and groceries to over 250 government agencies, churches, shelters, schools and food depots.

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