Edmonton space’s prime builder creates houses that enrich folks’s lives

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Coventry Group of Companies won Builder of the Year – Large Volume at the CHBA-ER’s 2022 Awards of Excellence in Housing.

The Coventry Group of Companies team, from left, includes Robin Nasserdeen, director of sales (Coventry Homes);  Mark Rodier, general manager (Coventry Homes);  Henri Rodier, CEO (Coventry Homes);  Ray Rodier, President and CEO (Impact Homes);  Chris Amundson, CFO (Coventry Homes);  and Len Walters, construction manager (Coventry Homes).  Coventry Group of Companies, which includes Coventry Homes and Impact Homes, won Builder of the Year — Large Volume at the Canadian Home Builders' Association-Edmonton Region's 2022 Awards of Excellence in Housing. The Coventry Group of Companies team, from left, includes Robin Nasserdeen, director of sales (Coventry Homes); Mark Rodier, general manager (Coventry Homes); Henri Rodier, CEO (Coventry Homes); Ray Rodier, President and CEO (Impact Homes); Chris Amundson, CFO (Coventry Homes); and Len Walters, construction manager (Coventry Homes). Coventry Group of Companies, which includes Coventry Homes and Impact Homes, won Builder of the Year — Large Volume at the Canadian Home Builders’ Association-Edmonton Region’s 2022 Awards of Excellence in Housing. Photo by Walter Tychnowicz /Postmedia

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It was a clutch performance by Coventry Homes.

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The preferred builder of the Edmonton Oilers, Coventry shot, scored and continued to score as it racked up wins at the 2022 Awards of Excellence in Housing held earlier this month.

The Coventry Group of Companies, which includes Impact Homes, saw Coventry Homes take the coveted Builder of the Year – Large Volume award at the Canadian Home Builders’ Association-Edmonton Region gala on April 2. It also capitalized on 15 finalist nominations to walk off with 10 overall awards between Coventry and Impact, and outdistanced the competition with the most honors on the night.

“Edmonton is a dynamic city, the surrounding areas, St Albert, Sherwood Park, all the small towns around are great places for people to live,” said Henri Rodier, CEO of the Coventry Group of Companies. “What better job can you have than building great accommodations for the people who live here? It’s an honor.”

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Close to 46 years ago, Rodier started Coventry’s predecessors — HRS Construction, which would become Champagne Homes and then Coventry Homes — and it began with some framing work.

“I started as a carpenter,” said Rodier. “We would frame houses and apartments. In 1978, we built out our first spec home, and we built a few more after that, and we were able to get into a couple of subdivisions, and we started building 10, 15 homes. By the late 1980s, we were over 100 homes.”

In the company’s early days, “I was kind of everything,” said Rodier, adding that as the business grew he made sure the focus was on having a good team around him.

The first subdivision they went into was Londonderry Meadows in north Edmonton.

“It was owned by Shell Oil Company and they had about 100 lots there — and this was in 1982-83 when things went bad — and I flew to Toronto with a friend of mine, a realtor, and we met with the Shell guys and we asked them if we built a show home there, could we have the subdivision to sell the lots in and that’s the way we started.”

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Now, Coventry is in 14 greater Edmonton communities and counting.

“In each community, we provide a wide variety of home types, specific to the demographic we are serving,” said Robin Nasserdeen, partner and director of sales for the Coventry Group of Companies. “By the end of the year, we will be in an additional four communities, for a grand total of 18 communities. Our new communities coming by year’s end are Rivers Edge in South Edmonton, Nouveau in St. Albert, Rosemount in West Edmonton and Easton in Spruce Grove.”

Today, the Coventry Group is a large-volume vertically integrated home builder building townhomes, duplexes, single-family and semi-estate homes.

“Our clients always comment on the benefit of our flexibility,” said Nasserdeen. “We can offer move-in-ready homes if that best suits our clients; alternatively, we can custom build a client’s home from scratch. Some of the most popular features we have seen this past year are home theatres, home gyms, gourmet kitchens and in-law suites. Each client has their own unique needs and we strive to ensure that we are not just building them a house but providing their family a home.

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“If I go back to our corporate purpose, it’s to enrich people’s lifestyle,” added Nasserdeen. “When our clients put their trust in us, we don’t take that responsibility lightly. We really strive to add value to our clients, and I feel that commitment really resonates with everyone involved, clients and staff alike. We are an Edmonton born and bred builder and take our responsibility to our clients and community very seriously.”

Let’s Go Oilers

It was 2015. A time when Jordan Eberle and Patrick Maroon were Edmonton Oilers, not to mention Connor McDavid and Leon Draisaitl.

“Obviously, we all are from Edmonton and we love the Oilers — we live and die by them,” said Rodier, about linking up with the Oilers to become their preferred builder. “We thought they had a brand that matched the culture that we felt would be good to co-brand with.”

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It’s turned out to be a successful move with Coventry Homes offering Oilers Fan Cave packages to new home buyers. Think goal lights and goal horns. Oilers wall murals. Finished basements in Oilers colours. Built in lockers and more, all designed to transform a home’s lower level into the ultimate fan cave.

“We continue to build one every year (in new show homes),” said Rodier. “And they’re great ideas. You don’t want to do that in your home, but you might take some things out of it for your own personal home and say, ‘hey, that’s pretty cool. Maybe I’ll do that in my own place.’ ”

Loving the Journey

For Rodier, even after 45 years, it’s still about learning and the journey.

“We learned a lot of lessons along the way,” said Rodier. “We tried to learn from those lessons and improve what we do and I think that’s why in the end we were the builder of the year for this year.”

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He said it’s teamwork, collaboration, Coventry and Impact staffers, as well as the trades, that have all helped Coventry succeed.

As for the journey, Rodier is in no rush to get to the destination. Rather, it’s about enjoying the journey.

“If you love what you’re doing it goes by quicker than you want,” said Rodier. “I love the business. I wouldn’t want to be in any other business.”

Awards Won

Here’s what the Coventry Group won at the CHBA-ER 2022 Awards of Excellence in Housing.
Coventry Homes:

  • Builder of the Year – Large Volume
  • Industry Leadership Awards
  • Best Radio Commercial Campaign
  • Best Single Family $350,000 to $400,000 – Odessa, Riverside
  • Best Single Family $600,000 to $700,000 – Kalliope, Village at Griesbach
  • Rookie of the Year in the Sales People category
  • Sales Volume Award – Silver

Impact Homes:

  • Best Greenfield Garden/Secondary Suite – Carina, Village at Griesbach
  • Single Family Without Attached Garage Under $260,000 – Trireme, Village at Griesbach
  • Single Family Without Attached Garage $260,000 to $300,000 – Carina, Village at Griesbach

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