Edmonton Meals Financial institution misses Christmas marketing campaign goal – Edmonton
The Edmonton Food Bank says that with a week to go before Christmas, they are still a long way from their vacation destination.
The nonprofit says it isn’t even halfway through its goal of 350,000 pounds of groceries and $ 1.8 million in donations for its festive campaign.
“The generosity of our donors enables us to provide food aid to the community,” said Marjorie Bencz, executive director of Edmonton Food Bank.
“We are now urgently calling for that generosity because after the Christmas lights are dimmed, Edmonton’s Food Bank is still here to provide food baskets to 22,000 people every month.”
READ MORE: Food Bank’s Christmas Campaign Begins as Edmonton Demand Increases
The food bank says it has seen a surge in hardship in recent years, with the number of people accessing its disability programs increasing 50 percent between 2015 and 2018.
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“Edmonton’s Food Bank does not receive core government funding for programs or operations,” said Bencz.
“The generous public donations we received during our festive campaign set the tone for the services we can deliver now and in 2019.”
READ MORE: Can Man Dan raises thousands of pounds in donations for the Edmonton Food Bank
Dan Johnstone, better known as Can Man Dan, said he raised over £ 20,000 of groceries in four days for the food bank, which ends on Sunday.
It was the fourth campout he’d been on in just four weeks, and he said he had one more to go from December 22nd to 24th.
Edmonton Food Bank accepts cash donations online. Non perishable food donations can be dropped off at any major grocery store, Edmonton Fire Station, and along Candy Cane Lane through January 1st.
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