Canada Goose launches footwear | Edmonton Journal

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Toronto-based Canada Goose brand is entering the shoe business with the launch of its first shoe collection.

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Aleesha Harris Canada Goose Shoes The Journey Boot. Canada Goose Shoes The Journey Boot. Photo by Canada Goose

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The product: Canada goose shoes.

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Why we love it: Toronto-based Canada Goose brand is entering the shoe business with the launch of its first shoe collection.

“We’re a lifestyle brand, and shoes are an important part of how we interact with consumers,” says Adam Meek, General Manager Footwear & Accessories at Canada Goose, about the expansion of the category and adding that it is also from. its consumers were challenged.

The growth in shoes, says Meek, has been in the works for several years.

“Our first step was to build expertise in this category with the acquisition of Baffin, a high-performing outdoor and industrial shoe brand, in 2018,” explains Meek. “We then built up the in-house team that led the design and development of the collection. The final step was validation by experts around the world through transmission tests to ensure that we are delivering a product that meets our standards and functions. “

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The market launch includes two models – the Snow Mantra Boot and the Journey Boot – each available in three colors for women and men.

“The Snow Mantra Boot is the ultimate expression of Canada Goose footwear and works in the world’s most extreme environments,” says Meek of the waterproof style. “The Journey Boot is a high-performance, luxury hiking boot with a trail-ready design that meets the needs of the city. The model, expertly made in Italy, has a square toe that is inspired by alpine hiking boots that are worn in the Alps. “

The new category supports the brand’s ambition to develop “best-in-class products; Finding a balance between performance and style while providing solutions to consumer needs in today’s world, ”said Meek.

The price: $ 795- $ 1,395.

The dealer: Canada Goose, canadagoose.com

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