A Rising Want: Edmonton’s Meals Financial institution Launches Festive 2019 Marketing campaign – Edmonton

A steady stream of people comes to Edmonton’s Food Bank on a Tuesday morning; Stephanie van Beek is one of those waiting, who says that the time I spent “gave me the chance to focus less on the food stress or the financial stress and give me more opportunities to focus on my real life Focus on training ”.

“I’ve been coming to the blackboard for a few years now,” explains the student.

On the day Van Beek arrived, the agency launched its 2019 Festive Campaign with the aim of collecting 370,000 kilograms of food and $ 2 million in donations.

“It was a challenging year, the numbers remain high,” says Marjorie Bencz, managing director of the food bank.

A Growing Need: Edmonton's Food Bank Launches Festive 2019 Campaign - Image

The organization helped 23,119 people last month, an increase of more than 1,000 from October 2018.

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READ MORE: Edmonton Food Bank’s initiative goes beyond food

“We are very concerned about what the economy is doing and whether that is driving more people,” says Bencz.

“Food banks are something like the canary in the coal mine.”

The Edmonton Social Planning Council is closely monitoring trends such as the use of blackboards.

With the de-indexing of the AISH payments and the provincial tax brackets, the council expects people’s purchasing power to decrease.

READ MORE: Alberta wants to increase support payments for people with disabilities and low paid workers

Therefore, she continues her drive for changes such as livable income and affordable housing.

“If we want board usage ever to decline, and to reduce the pressure that boards are under, we need to do a lot more,” explains Sandra Ngo, Research Coordinator at the Council.

In 2018, the Tafel achieved its campaign goals, which the employees want to repeat this season.

The festive campaign runs until January 10, 2020.

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